HOMOGENIZING

  In Fast Food Nation, Eric Schlosser comments on homogenizing explained into three facts about the fast food industry. Homogenizing is to be made similar or uniform in any way possible. Ray Kroc’s founder of McDonalds changed the eating habits on families and individual consumers. Natural flavors are now in everything eaten and consumed from these fast food restaurants. Ranchers are substituted for factories that process meat marketing.These three examples discuss the importance of homogenizing in the fast food restaurants like McDonalds. These foods have to taste the same in every location for the consumer to be familiar with the taste and know it’s the same elsewhere. The scent of food is more memorable then the taste and the scent are man made additives used to addict the consumer to want more. Four main corporations control the meatpacking and marketing industries. Ranchers have no choice but to provide their cattle’s to these corporations. They don’t get much of investment back, which have lead to high rates of suicide. These corporations maintain uniformity in the way the meat is processed. There’s not much choice in the meat eaten by the consumer. The ideal of these fast food industries is to maintain homogenize in every aspect of the food process.