UNIFORMITY

In Fast Food Nation, Eric Schlosser writes about the concept of uniformity. Uniformity is expressed as franchises being exactly the same in products and services in different locations. Familiar brands offer the same quality of products everywhere, so that customers are sure of their brand quality. McDonalds has the same kitchens in every location and unskillful workers. Unskillful workers are needed to operate these kitchens because of their simple ways of operation. This leads to the same kitchen equipment in every location, so it makes the restaurant run fast and effective. Their quality of food and preparation is the same in every restaurant. McDonalds fries are flavored engineered and frozen to have the same taste in every fry when cooked. Their suppliers for meat and chicken are processed from the same corporations worldwide. They emphasize on making their restaurants to have the same bright colors to be seen from far distance and to be opened 24 hours a day. This ensures that customers are able to order at anytime to assure their sales. This consolidates to uniformity in McDonalds restaurants.