UNIFORMITY

In Fast Food Nation, Eric Schlosser writes about the concept of uniformity. Uniformity is expressed as franchises being exactly the same in products and services in different locations. Familiar brands offer the same quality of products everywhere, so that customers are sure of their brand quality. McDonalds has the same kitchens in every location and unskillful workers. Unskillful workers are needed to operate these kitchens because of their simple ways of operation. This leads to the same kitchen equipment in every location, so it makes the restaurant run fast and effective. Their quality of food and preparation is the same in every restaurant. McDonalds fries are flavored engineered and frozen to have the same taste in every fry when cooked. Their suppliers for meat and chicken are processed from the same corporations worldwide. They emphasize on making their restaurants to have the same bright colors to be seen from far distance and to be opened 24 hours a day. This ensures that customers are able to order at anytime to assure their sales. This consolidates to uniformity in McDonalds restaurants.     

ENCROACHMENT

  In Fast Food Nation, Eric Schlosser writes about the concept of encroachment. Encroachment means restaurants belonging to the same food chain are frequently being put closer to one another. This is intruding upon the rights of the franchisees.This makes their sales go down, which have led to franchisee losing their entire investment. They are not covered by federal laws that protect employees. They have given up their rights when they sign the working contract without them knowing. For example Subway, that opens up new franchisees right around the corner of each other. The workers are not fluent in English and in order to earn a decent living work up to sixty hours a week. The fast food industry uses Small Business Administration to finance new restaurants. In the other hand, it was created to help independent small businesses, but it eliminates them. There is no regulating of the fast food industry because of free marketing but there is no bill against this concept which many oppose.